There are many good reasons for your small business to turn to integrated marketing. Getting good leads is the number one marketing challenge according to HubSpot.
“Integrated marketing combines both outbound and traditional marketing with inbound marketing and other tactics to promote accelerated business success,” said Mark Schmukler, CEO and co-founder of the Sagefrog Marketing Group.
This means that you can and should use social media to promote a live event where you showcase your products and services. After all, what better way to fill the room with leads than to reach them directly on Twitter or Facebook? Yet this is only a possibility because integrated marketing bridges online marketing with its more traditional cousin of print and PR in a number of ways.
Examples of integrated marketing campaigns
Here are 15 examples of good integrated marketing campaigns that work by combining content, digital and website marketing with traditional marketing methods like public relations.
Old Spice: smell like a man
It tops our list not only because it has been built into some great videos and social media, but also solid writing for the entire package. This integrated marketing campaign caught your attention first and sold you later.
GoPro: Be a hero
A great example of a small start-up that has taken off, GoPro themed on a recent Be a Hero campaign and uses a variety of outdoor ads, brand-related sponsorships, and even the original video of a firefighter.
Designed to advance a cause rather than promote a product, Always, a feminine hygiene brand, launched its #LikeAGirl campaign. The video’s starting point worked with the hashtag to spark a debate focused on gender equality.
SFPCA: condoms for pets
You read correctly ! The San Francisco Society for the Prevention of Cruelty to Animals ran this advert to emphasize the need to sterilize and / or sterilize your animal in 2015, but it is standing. They developed a website and a brochure with the fake condoms.
Mike’s Hard Lemonade: “Mikehacks”
Another blast from the past if you consider 2015 so long ago, the Mikehacks videos for Mike’s Hard Lemonade featured a barbecue in a can of the drink and paired it with in-store retail displays.
Snap Inc .: Glasses
Another great example of integrated marketing with a twist, Snap Inc. understood the possibilities and how to mix brick and mortar with online efforts. The company has placed “Snapbots” in some cities. They were in fact vending machines of The Spectacles product of Snap Inc. and people posting on social media while in line intensified the buzz.
H&M: “Come together”
Here’s proof that the old pairs well with the new when it comes to integrated marketing. This interesting and innovative Christmas commercial starred Adrian Brody and brought the power of the old school star to cyberspace and YouTube.
Levi Strauss & Co: Ready to work
Documentaries on reconstruction efforts in dilapidated steel town through multiple media sources have been made this campaign an integrated marketing gem. It was real Norman Rockwell stuff that struck a chord.
Volkswagen: Kombi’s last wishes
When Brazil shut down the last Volkswagen Kombi assembly line in 2013, it decided to organize a “start. “
The company asked people who bought the vehicle to post testimonials about their experiences on a special website.
The campaign sparked a global conversation across a variety of mediums and was promoted with a series of well-placed ads reflecting the truck’s “last wishes”.
Pret A Manger: customer awareness
Health food store ready to eat actually asked their customers what they wanted and then acted on it. When they asked for feedback on recipes and menus, they got it as the comments were shared around the world. See your menu items printed after you publish them and having this type of entry engages both customers and prospects. The integrated campaign didn’t end there either. The company opened a second vegetarian restaurant in London last month with 20 new items on the menu. There are plans to enter the US market in the future.
Southwest Airlines: Transfarence
The airline started this campaign three years ago and is still working for it. The focus on educating customers online has even allowed them to ink.
Cancer research in the UK
They have covered all the bases for a good cause here. The same has reached all the way back to print and television by combining everything with a digital presence. The campaign was aimed at asking people to leave something in their wills for cancer research. The TV angle featured cancer survivors and scientists.
LinkedIn: “Participate together”
You might not expect it, but this social media giant has launched a campaign with a TV spot under the banner –In it together, Last year. It was particularly interesting as it spotlighted a number of companies with documentary-style black and white videos. Outdoor advertisements, video spots and of course videos are just a few of the other tools they have implemented.
ESSC- “Changing the Way You See Disability”
Easterseals Southern California is on the list and doing good things with its integrated marketing campaign that features the people who benefit. “Don’t exclude. Include ”, is just one of the slogans used on several different platforms such as social media and outdoor advertisements.
Intuit: “A giant story”
A large narrative video that personalizes our digital world with a character invented by an entrepreneur is at the center of this integrated campaign. It’s a bold move that marks the very first branding campaign for this titan in the corporate world. The company recently said it is looking to target the 750 million people around the world who work for themselves. Small businesses should therefore take a close look at this campaign to see what the takeaways are.
Photo marketing integrated via Shutterstock
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