7 types of marketing videos your website visitors will love


Having a visually stunning and highly informative webpage is a crucial tool for any online business that wants to make an impact these days. But if it’s to fulfill its purpose, your page needs engaging and effective content to attract new visitors to the site – which can be a challenge!

With its versatility and creative potential, the good news is that video content gives you a great way to do it. This is why qualified video production companies are in such demand lately.

However, even after deciding to use video content, the question of what type of video would work best for your page remains. And the truth is, it all depends on the goals of your website!

Do you want to boost sales? Enlighten your audience? Cultivate confidence?

To help you find the best options, we’ll walk you through the six most popular (and effective!) Video types for your webpage. Provide helpful advice on how to optimize their performance as well!

Company History Videos: Make Your Brand Values ​​Shine

There’s a reason you and your team woke up one day with a vision in your head that got you to work. When included on your web page, this story can be of great interest to new audiences.

Corporate history videos are the kind of piece you want to convey the values ​​involved in your brand. With this type of video, you can let your audience know the perspective of people whose daily goal is to serve the user.

Everyone’s voice is important for this type of video. So, as much as possible, try to show a good mix of people (workers, managers, engineers, CEOs) who can provide insight into your company’s history.

Pro Tip: The purpose of corporate story videos is to empathize with viewers and connect them to your business vision. To achieve this, you may find it helpful not only to rely on interviews, but also to show the public around your business facilities or share a core value or project that they can relate to.

Take this Starbucks coin as an example. They tell you about their business, but instead of just focusing on their drinks, they highlight the company’s commitment to creating and promoting more environmentally friendly products.

Testimonial Videos: Let prospects know how others have benefited

While it’s true that no one knows more about your brand than you do, it’s also true that prospects often prefer third-party feedback. By knowing what other customers are thinking, visitors will have more confidence in knowing if your product meets their needs.

Testimonials are a great tool for leaving a trace of the experience of your past customers. With this type of video, you can have a one-on-one conversation with satisfied customers and interview them to get their honest opinion on the quality of your product.

Here are some helpful questions to ask in your testimony interview:

  • How did you find out about the product?
  • How was your first experience?
  • What are the differences between this solution and the other offers?
  • What impact has this had on your life and productivity?

By offering a range of helpful questions, you will generate information of great help to your web page visitors.

Pro tip: Emotions are key to video testimonials. By the end of the article, you want your audience to see how your solution has helped transform the lives of others.

Emotions, however, cannot be faked. So you need to ask questions that deepen the views of the interviewee to get real feedback. Capture those moments as well by playing with camera close-ups of the speaker’s facial expressions or the way they move their hands.

Product videos: explain the functionality of your solution

Let’s be honest: one of the main reasons you want to design a great web page for your product is to close sales. To this end, many companies load their product pages with detailed descriptions. But if you want to make a good impression on your visitors, a product video may be a better option.

The purpose of product videos is to walk through the intricacies of your solution in real time. But the main thing is that this type of part offers above all a way to make your product more accessible. For example, you can use it to explain the features that make your product distinctive or show its features in high quality footage.

Pro tip: With product videos, you don’t have to go through every detail of your solution in excruciating detail. Instead, focus on the key features that prospects need to know right now.

Just like the folks at I Wiz do in this room. By focusing on the key value proposition of their new platform – instead of trying to bring together the myriad of possibilities of their device in one piece of whiteboard animation – they ended up with a sleek and stylish piece. easy to follow who effectively presents their product to their audience.

Explanatory videos: get your message across with simple but effective animation

Entertainment is a crucial factor in retaining visitors to your web page. Capture their attention with engaging content and they’ll be more interested in what you offer. Part of the entertainment factor is scripting your play, but you can also generate it from whatever style of video you choose.

Animated explainer videos are one of the best ways to engage audiences when you get them across your message. This type of video relies heavily on creativity to attract users. You can use characters, whiteboard animation, or fluid graphics and shapes to illustrate your ideas.

How-to videos are a great option to consider anytime you think you can show off your product or service through stories and beautiful animations.

Pro Tip: How-to videos come in all styles and shapes, and there isn’t one “best” for your website. So, don’t be afraid to experiment and use all your creativity when producing your video.

This is especially important when the product you are trying to promote is rather complex in nature or requires in-depth knowledge of a topic. Focus on having your visuals simplify and support your message, and your final piece will not only be effective but also relevant!

How-to videos: show them how to use your product or service

Surely you want the public to know how useful your product can be, or how easy it is to handle or install. In that case, an how-to video or tutorial can be a great addition to your website.

These videos show how to leverage your product or service in a step-by-step format, along with the different things you can do with it. They are ideal parts for marketing technological products, cooking appliances or any item or service that can be used for multiple purposes.

The best part about producing this type of video is that the styling doesn’t just work to attract new customers; it can also come in handy for those who already have your product in their hands and want to know how to get the most out of it!

Pro Tip: Viewers are very likely to put your instructions into practice, so making your tutorial video simple, clear, and useful – breaking down the explanation into as many steps as needed is essential. Don’t assume viewers will already know this or that! Explain each step of the process as if you were talking to a complete hobbyist.

Educational Videos: Become a trusted reference in your field

Often times, you will meet an unusually curious audience, more interested in understanding the mechanics behind your product than in a sales pitch. Therefore, the best way to reach these customers may not necessarily be to directly promote your business, but rather to engage them with compelling educational content.

Educational videos are the perfect excuse to review the science that goes into your product. Use this type of video on your website to shed light on the story, development or facts at the heart of your solution and answer it with curious and thought-provoking questions.

Pro Tip: The idea of ​​educational videos is to clarify information relevant to your product, not overcomplicate it. This is why it is crucial to avoid any tendency towards technicality and take advantage of all visual resources to provide a clear and memorable explanation to your audience.

FAQ Videos: Eliminate Your Customers’ Doubts In One Piece

Who is responsible for the quality of your product? What can assure your prospects that this is working and help them solve their problems? Your visitors may have these questions, and it is essential to deal with them effectively. But instead of having a written FAQ section, why not put it on video?

FAQs are a convenient way to bring in experts and thought leaders in your business to offer valuable feedback on the details of your solution. Take some of the most common customer queries you come across, organize them, and answer them in well-designed and engaging media!

By taking a step back from what they can (and cannot) expect from your product, your visitors will have more and better information to make a purchasing decision with confidence.

Pro Tip: FAQ videos can be a game-changer on ecommerce platforms, but never forget that user experience is everything with this type of content. Make sure your website visitors can access the issue they are interested in without any difficulty. Instead of uploading a long wall of text or a dragging video, try breaking it up into shorter chunks led by a specific question.


There is a lot of technical knowledge that you need to take into account to create a website that actually contributes to your marketing goals. But whatever the specifics of each page you create, there is one type of video content that can help it shine.

So the next time you’re figuring out what kind of information to include on your webpage, consider adding a video to bring your content to life.

As a final tip, we recommend that you don’t hesitate to show it off once you have your video on the page! Make it easily accessible to your visitors, if possible, one of the first things they can see on the page.

If you make it entertaining and informative enough, your prospects will enjoy seeing it.

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