Civil rights lawyer Ben Crump has filed a lawsuit against pharmaceutical giant Johnson & Johnson, alleging that the company has marketed talc-based baby powder specifically for black women despite the fact that its use could lead to cancer of the ovary.
Johnson & Johnson has denied the allegations, saying its marketing campaigns are “multicultural and inclusive”, ABC News reported.
Johnson & Johnson’s marketing strategies included some aimed at African American and overweight women, the outlet reported in 2019, according to internal documents consulted by Reuters.
The company continued to deny that its products cause cancer even though a Missouri appeals court ruled in 2020 in favor of ovarian cancer victims suing the company claiming their condition was caused by asbestos in the country. Johnson & Johnson baby powder and other talcum based products.
Crump rose to prominence nationally by representing the family of George Floyd after Floyd was murdered by Minneapolis police on May 25, 2020. Crump is now facing Johnson & Johnson in a lawsuit he filed July 27 in the New Jersey with her legal partner Paul Napoli on behalf of the members of the National Council of Black Women (NCNW).
Founded in 1935, the National Council of Black Women is a nonprofit organization that advocates and empowers women of African descent and their families.
A complaint obtained by Initiated alleges that some NCNW members developed ovarian cancer after using the company’s powdered products. The lawsuit accuses Johnson & Johnson of targeting its products at black women “knowing that black women were more likely to use the powdered products and to use them regularly.” However, these powdered products were not safe.
âNCNW has thousands of members who have used J&J powder products. Some of these members have already been injured by the development of ovarian cancer caused by J & J’s powdered products, âthe lawsuit said. “Others have legitimate reasons to believe that they will develop symptoms and thus suffer psychological harm while also requiring immediate medical attention.”
Crump recently tweeted: “Johnson & Johnson has targeted black women in marketing campaigns for their talcum baby powder!” The lives of black women COUNT! This multi-billion dollar company must be held responsible for knowingly marketing its harmful and carcinogenic ovarian product to black women! “
Black Lives Matter @ juliansgarcia1 tweeted: “Thank goodness Mr. Benjamin Crump”
âThis company, through their words and images, told black women that we are offensive in our natural state and that we need to use their products to stay fresh,â said Janice Mathis, executive director of NCNW. “Generations of black women have believed them and made it our daily practice to use their products in a way that puts us at risk for cancer – and we have taught our daughters to do the same.”
âI would be remiss if I did not say exactly what this trial is about. It’s about the lives of our grandmothers, mothers, sisters, daughters, nieces and wives, and how they were grimly targeted by Johnson and Johnson, âa Crump said at a press conference attended by family members who had lost loved ones to ovarian cancer. “This multi-billion dollar company, its executives know the connection between talcum powder and ovarian cancer.”
âBlack women have always been the backbone of this country, standing up for everyone but receiving the least respect,â Crump said. “Well, it’s about time we stood up for black women.”
In June 2020, a Missouri appeals court upheld more than $ 2 billion in damages against Johnson & Johnson, saying the company knew there was asbestos in its baby powder, reported ABC News.
Johnson & Johnson has claimed it faces more than 20,000 lawsuits over its talc-based products, and in 2020 the company stopped selling talc-based baby powder in the United States, accusing a reduced demand due to misinformation and litigation advertising.
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