What is the official red U again? When should I capitalize “university”? Does the U have any slide templates I can use? And do I need permission to take photos of people at events? These are just some of the questions you will find answered on mark.utah.edu—U’s new hub for design, branding and editorial best practices. Academic Marketing and Communications (UMC) recently launched the site with new and significantly improved resources.
“We looked at industry best practices as well as analytics from our previous site to determine how to design the new pages and what to offer our users,” said Scott Troxel, director of digital strategy at UMC. “The purpose of the site is to provide guidelines and assets that help ensure marketing and messaging across all areas of campus is consistent, clear, engaging, and aligned with our U brand.”
Usage and grammar geeks on campus will be delighted to know that the Editorial style guide has been significantly expanded and updated to include new centers, institutes, buildings, etc. And a full inclusive style guide is in final approval and will be added this summer. around equity, diversity and inclusion. The Social Media Guide is completely revamped, offering up-to-date information on official U account requirements, social strategy tips, and guidance for managing institutional and personal accounts.
“We are excited to roll out the brand new site which brings together practical tools for our academic community, especially for our marketing and communications colleagues,” said Melody Murdock, director of editorial and content strategy at UMC. “We plan to continue to evolve the site as we recognize emerging needs and tools to bolster our campus-wide communications and branding efforts.”
So what’s on the site? See below for highlights.