A new pilot study is integrating air quality sensors into digital advertising displays in London.
Imperial Oil’s Environmental Research Group (ERG) has partnered with media and infrastructure company Clear Channel to pilot a new initiative integrating Breathe London air quality sensors into digital advertising displays in boroughs of Barking and Dagenham.
Breathe London is a network developed by the ERG, funded by the Mayor of London and Bloomberg Philanthropies, to provide Londoners with real-time, hyperlocal air quality data via the Breathe London website.
Clear Channel’s product development team, working closely with ERG via Imperial Projects, sensor manufacturer Clarity Movement and digital signage partner Amscreen, has created a standardized and scalable solution to enable rapid deployment and easy access to air quality sensors on its nationwide network of digital advertising displays. .
Public health impact
Barking & Dagenham’s three pilot screens – specifically chosen for their high attendance, where air pollution is most likely to impact audiences – now monitor levels of nitrogen dioxide and particulate matter (PM2.5), known for their negative impact on respiratory health.
Data from the Barking and Dagenham sites is fed to Breathe London, which also collects data from around 300 similar small sensors across London.
A unique analysis is conducted by Imperial scientists, combining Breathe London and data from the Reference Quality Monitor, ensuring accurate air quality information for Londoners.
Andrew Grieve, Senior Air Quality Analyst, one of the scientists monitoring and analyzing the data, says: “Air pollution is the biggest environmental risk to health in the UK and globally. . The World Health Organization recently updated its guidelines, setting much lower targets, showing that we need to go further to protect public health.
“Only by monitoring air quality can we see if we are headed in the right direction, so we are extremely excited about this unique partnership between business, academia and local government to expand the network. Breathe London.”
Breathe London aims to create a comprehensive and scalable network of air quality sensors for London communities; making air quality data easily accessible and giving Londoners evidence to inform the change they want to see. Organizations wishing to purchase a sensor can now do so through the Breathe London website.
Neil Chapman, Director of Product Development at Clear Channel, says, “Outdoor advertising most often exists in densely populated areas, where air quality data is most needed and can bring the most benefit. to the public.
“This pilot project shows how easy and affordable it can be for local authorities and existing air quality networks to use our street furniture to measure air pollution in problem areas and inform good interventions to improve local air quality.”
Councilor Margaret Mullane, Cabinet Member for Law Enforcement and Community Safety, said: “We are committed to improving air quality in Barking and Dagenham to ensure our residents live in a safe environment. healthy. The launch of our air quality action plan, to plant thousands of new trees in the borough to encourage residents to turn off their engines when stationary are just a few ways we try to do that.
“I’m glad to see that we’re also introducing other air quality sensors, so we can really understand the problem in sensitive areas and figure out what else needs to be done.”
Data collected from the new sensors will be used by London Borough of Barking and Dagenham council officers to improve their understanding of air pollution in the borough and monitor changes.
See the press release for this article