- The metaverse is getting a big boost from Facebook, Microsoft, and other tech giants.
- Marketers are scrambling to play in these virtual spaces, with NFTs, game integrations, and more.
- Here’s a breakdown of Insider’s coverage on how marketing shapes the metaverse and the key people you need to know.
The “metaverse” recently got a big boost from Facebook’s parent company Meta, which is investing $10 billion in its ambitions there. Other big tech companies, including Apple, Google and Microsoft, are working on their versions of the concept.
The term vague refers to a variety of shared spaces and assets that people can access over the Internet, sometimes using virtual reality and augmented reality devices, and interact with each other and purchase virtual goods.
But Facebook itself says the payoff won’t be immediate, and senior executives have very different expectations of what the metaverse means for them.
Here’s a breakdown of Insider’s coverage on how marketing shapes the metaverse and the key people you need to know.
Read more: Advertisers are looking to capitalize on the metaverse hype
Here’s what 14 top leaders are saying about the “metaverse”
Ad makers say they join these 5 online communities to catch up on the metaverse. Some groups are free, while a Telegram channel actually costs over $60,000 to join.
Meta just made its first major metaverse pitch to advertisers. Here’s what those in attendance had to say.
Metaverse game, VR, crypto, NFT
Businesses of all stripes are rushing to enter the metaverse, whether it’s building experiences there, engaging in games, or buying NFTs using crypto.
Here’s a look at how they mix up the Metaverse and Web3; opportunities for creators, Hollywood, and more; and risks.
Read more: While some crypto companies are cutting ad spend by up to 70% amid “crypto winter,” brands like Binance and OKX are focusing their marketing on education and responsible investing.
Wendy’s Top Marketer Explains How She’s Using The Metaverse To Win The Burger Wars
Microsoft is building an ad program that will allow brands to advertise in Xbox games
From The New York Times to CNN, how 9 media companies are using NFTs to open up lucrative new revenue streams
Intellectual property could “disappear” in the metaverse, according to a renowned trademark lawyer. Experts detail what brands can do to protect their intellectual property in Web3 environments.
An influencer marketing firm has written a report on how the metaverse will affect the creator economy. Here are 5 takeaways.
3 NFT insiders predict how Hollywood can maximize technology in 2022 – from character development and IP to subscription marketing
Experts, professions in the metaverse
Interest in the metaverse drives corporate hiring and the creation of new industries.
Agencies like Vayner Media and Roblox rely heavily on the metaverse, while startups like Curio raise funds on the promise of NFT platforms.
Here’s an overview of people and companies to know and tips for getting hired.
24 Agency Executives Leading Advertiser Charge Across Metaverse and Web3
The best advertisers in gaming and esports
9 NFT companies working with Hollywood studios and creators to drive the future of blockchain-based technology in entertainment
How these 7 Web3 music startups are tackling the $25 billion music industry, with backing from artists like Nas, Katy Perry and The Chainsmokers
Meet the 21 under-the-radar leaders building the metaverse at Apple, Facebook, Google, Niantic, Roblox, Snap, Unity, and more
Crypto.com, FTX, ByBit, and Alchemy Marketers Share 3 Top Tips for Landing Web3 and Crypto Marketing Jobs
From “3D Advertising Managers” to “NFT Curators,” Get Ready for These 8 Web3 Marketing Jobs of the Future, According to the CEO of KuCoin, a $10 Billion Crypto Exchange
The metaverse drives investment
Companies are raising millions on the promise to help build the metaverse. Here’s a sampling of the ways investors are driving growth in the space.
Read more: 16 Promising Web3 Startups in Southeast Asia to Watch, According to Top Venture Capitalists
2022 is shaping up to be a big year for advertising mergers and acquisitions. Here are 10 trends to expect, ranging from an increase in e-commerce advertising offers to an increase in interest in event marketing.
11 ad companies that are top M&A targets in 2022 as marketers pour money into TikTok and the metaverse