Rugby Job Development Authority board members discussed new ways to promote the Chalmers Addition at their regular meeting, held at noon on November 10 at the JDA offices.
The board listened to Chris Wahl of Reign Realty in Devils Lake, describe the marketing services he said he could provide to promote the Chalmers addition.
Wahl presented examples of work he has done for real estate developments in the Devils Lake area. Wahl said his agency did “Much more than signing up and seeing what happens. We have really extended our marketing efforts to the digital platform.
Wahl described a real estate marketing network and advertising strategy that collected information about potential buyers, such as where they currently live and the types of housing they would seek. Based on some of the information presented by Wahl, board members suggested that the JDA might consider advertising to residents of the eastern state, as some young adults leaving Rugby are returning for years. later after living in towns like Fargo. Wahl added that his marketing program could also reach residents of neighboring states such as Minnesota, Montana or as far away as Wisconsin and northern Iowa.
Members also heard ideas from Wahl on connecting potential buyers with ways to finance their purchase. Wahl said his marketing strategy helped “To educate people on how affordable it is to build a house”.
After Wahl’s presentation, members discussed the information he provided, later agreeing to consider asking him to return for another meeting in the future.
In other cases, JDA chairman Blair Bratvedt told the board he had discussed forming committees within the board to perform various functions. Members agreed to consider his idea but did not form a committee at their November 10 meeting.
The board also reviewed a final copy of an economic development plan prepared by the Grand Forks company AE2S. The board of directors voted to approve the plan on the condition that AE2S replace the generic photos of the plan with photos of businesses in the Rugby area and change the text.
Managing Director Karl Frigaard submitted his monthly report to the Board of Directors. Frigaard reported visiting Jeff Duchscher, managing director of Rugby Manufacturing. Frigaard said he discussed the presentation of Rugby Manufacturing in a video promoting Rugby’s attractions, services and quality of life. Frigaard said Duchscher encouraged JDA board members and Rugby city council members to visit the manufacturing plant.
Frigaard added that he spoke with Matt Claussee of Bemorecolorful, an internet marketing company in Fargo, about video production. Frigaard said Claussee told him the company produced a video for Gooseneck Implement, Inc. Frigaard suggested including Gooseneck in the city’s promotional video.
The director’s report also suggested putting together stories told by residents of Rugby about “Why they like to work in rugby and what rugby offers them”.
“I would like to use the marketing money to develop an interactive website with interviews from the community selling rugby and its many attractions” Frigaard wrote in his report, noting that marketing dollars were available for the JDA “Because of the overall planning work. “
Frigaard also said he spoke with a representative of a company called “FJ5.org”, which he said was a non-profit organization helping train people on court-ordered work release programs for jobs. Frigaard said rugby companies could potentially use some of the people in this program.
According to the Frigaard report, an offer to dip into North Dakota’s share of the US bailout dollars for workforce housing is likely to wait. Frigaard admitted that state officials had set their sights on a gas pipeline project along US Highway 2.
According to media reports from Bismarck and Grand Forks, the pipeline would use US bailout dollars for its construction. In addition, the pipeline would bring a corn processing plant to Grand Forks as well as a large number of jobs.
The board also heard an update on a loan application filed with the JDA and Merchants Bank. Frigaard said the request was on hold until the city attorney issued a notice on it.
Other cases discussed included reports that a developer in the area had expressed an interest in examining the Chalmers lands and a business owner in the area was considering a location in Rugby.
The board also decided to consider advertising the JDA student loan assistance program.
The JDA will hold its next regular meeting on December 8 at noon in its office at Hartley’s Mall in Rugby.