Heyflow, a Hamburg, Germany-based start-up touting “no-code” tools to easily create interactive “clicks” to increase customer conversions, pocketed a seed of $ 6 million. The cycle was led by Project A Ventures, with participation from Atlantic Labs and several anonymous angel investors.
Heyflow competes with a growing number of no-code / low-code tools that aim to simplify customer interactions using customizable templates and / or drag-and-drop interfaces that allow non-technical users to create easily conversational and / or graphical feeds to gather information from visitors to a website or application.
His argument (and, in fact, that of many others) is that interactive feeds are a better conversion tool than more static calls to action.
Combine that with a drag and drop customer interaction flow builder and Heyflow’s customer boost, there’s no excuse not to deliver a more engaging digital experience around acquisition and delivery. user integration.
However, there is no shortage of competition in this space. Competing approaches include Airkit (model-based, low-code digital customer experience creator); Landbot and Intercom (customer service chatbots); and Typeform (less tedious forms), to name a few.
Heyflow says its special sauce is that this is a true “no code” game – which he believes makes it best suited for the target user base of marketers, product managers. and business owners while allowing engineers to create custom code on top of their so-called “clicks.” (âUnlike Airkit, we see this more as an expansion in organizations and not as an entry,â he suggests.)
He also believes that chatbot interfaces – while having their place – are better suited to customer support rather than its target customer conversion area, not being “optimized to convert traffic into registrations, leads and sales”, as he says.
While, on Heyflow vs Typeform, he suggests his product is more customizable – and also reports that it incorporates analytics and tracking, touting this as another detail that helps his customers create “truly differentiated experiences.”
The startup founded in 2020 sells its SaaS as a subscription – no freemium but there is a free trial period of the basic version, which normally costs â¬ 33 per month (up to â¬ 151 per month for a Pro Plus version).
The promise of being able to integrate these ‘engaging clickflows’ without needing to type a single line of code means that Heyflow can and is (mainly) used as a stand-alone solution, by the startup – which means that it gives customers access to “more complex layout functionality” (such as nested containers).
But the team confirmed that it can also be integrated into a website by copying and pasting a few lines of code.
The founders are Dustin Jaacks (ex-Google) and Amir Bohnenkamp (formerly Medwing, BCG Digital Ventures).
Since Heyflow’s phased launch of its product in January this year, they claim to have experienced “rapid growth”, acquiring “hundreds” of paying customers – from small organizations to insurance companies in more than 15 countries.
The seed collection will continue to support marketing and product development efforts, he adds.
âWe were able to convert our first customers to a pre-product. So from day one we develop the product together with our customers, which means building and selling for us go hand in hand. The new funding will therefore be invested equally in products and growth using a vertical approach, starting with the industries that are currently generating the greatest growth for us, âHeyflow told TechCrunch, adding that the markets and sectors currently at the origin of their growth are: insurance, finance Services, recruitment, marketing and advertising (with use cases including: integration and registration flows; lead generation flows; customer loyalty).
Commenting on the bootstrap cycle in a supporting statement, Dr Anton Waitz, General Associate of Project A, added: âCodeless platforms are experiencing very strong momentum as they offer great opportunities for small businesses. companies without significant engineering capacity. Amir and Dustin are driven by their mission to create a highly intuitive drag and drop product that helps their users better acquire, convert and onboard customers. Heyflow saw an enthusiastic first demand in the market – and we strongly believe it can become a clear leader in the space.