Professor Philip Kotler “The Father of Marketing” inaugurates International TechInvent-2021 at the University of Chandigarh


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– “Digital markets have enabled better access for small businesses and offered more variety to consumers”, says Professor Philip Kotler “The father of modern marketing” “

– Firms that do not innovate over time are disappearing from the market, says Prof. Philip Kotler “The Father of Modern Marketing”

CHANDIGARH, India, July 29, 2021 / PRNewswire / – “Multinational companies around the world must strategize by making futuristic products and technologies available to customers over time. Companies that don’t innovate are slowly disappearing from the market, ”said the world-renowned author and father of modernity. Marketing, Pr. Philippe kotler during the inauguration ceremony of TechInvent 2021 organized by the University of Chandigarh. Budding technocrats everywhere India participate in the month-long virtual TechInvent in which more than 50 categories of events based on 16 United Nations Sustainable Development Goals would be organized if students from technical countries, central universities, private universities and colleges would be in compete to grab exciting cash rewards of value Rs 20 Lakhs.

Dr. Waldemar A. Pfoertsch, Teacher. Emeritus for International Business at the University of Pforzheim, Germany, Dr Anil Sahasrabudhe, President of AICTE and Anantha Duraiappah, UNESCO Director MGIEP were among the dignitaries who were present at the inauguration ceremony. In his inaugural address to the students, Professor Kotler said: “The emergence of digital marketing has opened up new avenues for small businesses while on the other hand, it has offered access to more variety for small businesses. consumers. Marketing 5.O just introduced the idea of ​​using artificial intelligence to understand the mood and needs of consumers. ”He added that today when we shop online, the algorithm research used by digital platforms displays results based on historical consumer behavior. While emphasizing the use of a mix of traditional and modern marketing methods, Professor Kotler said: ” Traditional marketing techniques are based on the consumer experience, while modern digital marketing techniques are based on historical consumer behavior. My advice to young people and budding innovators is to first study the issues facing society. currently facing, which should be followed by the search for possible solutions to solve these problems by innovating new products and technologies. “

Dr. Waldemar A. Pfoertsch said, “A young and inquisitive mind helps build the technology-driven products that are the future of global markets. If we see the technological advancements that have taken place over the past decade, we will find that most of the them were the fruit of young innovators who, thanks to their futuristic vision, put their expertise in the development of products that we use today. Dr Waldemar added that the university and the higher education institution play a vital role in training the next generation of innovators as it is important for the student community to learn the art of practically applying the theoretical concepts studied in class.

“The global pandemic affected the practical learning of the student community. As the student community depended on online learning, it was observed that technical knowledge could not be successfully imparted during the pandemic period,” said said Professor Priestly Shan, Dean of Academic Affairs. , University of Chandigarh. TechInvent 2021 is an attempt to provide an international platform for students where they can not only show off their technical skills, but also give them the opportunity to learn new technologies from industry experts. During TechInvent 2021 month hosted by the University of Chandigarh, more than 50 events in the fields of engineering, business management, mass communication, hotel management, fine arts, law, science and technology, fashion design, industrial design and architecture would be organized. Students can register online to participate and submit their applications until more than 10,000 students have already registered, and the first rounds of events are underway while the last tours would be organized on the 3rdrd and 4e September 2021.

While giving details on TechInvent 2021, Dr RS Bawa, Pro-Chancellor of Chandigarh University, said: “42 flagship events, 21 international workshops, 6 national level conferences, 3 entrepreneurship summits would be organized nationwide during TechInvent Month 2021. Dignitaries from the Ministry of Energy, Ministry of Earth Sciences, UNESCO, PEDA, AICTE and the Asian Center for Climate Change Education would participate while representatives from over 20 industries would also interact with students at the world-class TechInvent.

About the University of Chandigarh

Chandigarh University is an NAAC A + grade university and UGC approved stand-alone educational institution. It is located near Chandigarh, in the state of Punjab. It is the youngest university in India and the only private university in the Punjab to have obtained an A + rating from the National Assessment and Accreditation Council (NAAC). CU offers over 109 UG and PG programs in engineering, management, pharmacy, law, architecture, journalism, animation, hotel management, commerce and more . It was awarded as the university with the best placements by WCRC.




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