Real American Hardwood Coalition Launches Website


WASHINGTON–(BUSINESS WIRE)–The Real American Hardwood Coalition (RAHC), a national initiative to promote Real American Hardwood™ products industry-wide, has launched a website at designed to inspire and educate consumers.

“The website takes visitors on a digital journey to learn how and why they should choose Genuine American Hardwood flooring, cabinetry, millwork, furniture and other goods for their home,” says Michael Martin, president and CEO of the National Wood Flooring Association. “Consumers today are overwhelmed with product choices and often believe they are buying natural and renewable hardwood products, when in fact they are buying similar products like vinyl and plastic that are made from non-renewable resources. Now the industry has an informative tool that sets the record straight and separates fact from fiction, backed by research and science.

Designed by CANVAS United, a leading agency known for its exceptional creativity, impressive portfolio of projects and vast experience in promoting commodities and agricultural products, the website educates consumers on the benefits and advantages of Genuine American Hardwood products in a way that creates emotional connections. The site’s interactive modules engage consumers and compare the look, durability, value, home health and environmental attributes of real wood products to faux wood alternatives. The site also serves as a hub for project inspiration, maintenance tips and environmental facts, and explores how hardwood influences lifestyles and culture in the modern world.

“Our industry has a rich history and compelling stories to tell,” says Dean Alanko, vice president of sales and marketing, Allegheny Wood Products. “The website shines a light on the generational family businesses that make up our industry. I’m proud of how the website tells these stories and presents information that can make a difference in the lives of consumers and benefit everyone in the industry.

Learn more about Genuine American Hardwood products and learn about their importance to our homes, our way of life, our culture and our environment on

About the Real American Hardwood Coalition

The Real American Hardwood Coalition (RAHC) inspires a stylish, healthy environment by educating consumers about the many benefits of Real American Hardwood™ products, including appearance, durability, lifetime value, healthy home, and sustainability. Visit for more information.

About CANVAS United

CANVAS United uses creativity and technology to connect brands with the modern consumer. The award-winning, full-service digital agency is part of UNITED COLLECTIVE, with offices in New York and Huntington Beach, CA. For more information, visit


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