After teasing it weeks ago, Microsoft officially announced its partnership with Rockstar Energy for special energy drink cans that come with in-game DLC and double XP for Halo Infinite.
Cans are now available in the United States and Canada, and they are available in original, sugar-free, fruit punch, silver ice, and blackberry goji flavors.
The promotion runs until December 31. Meanwhile, anyone who purchases a specially marked can will find a code under the tab that unlocks Double XP and Challenge Swaps (which are part of Halo Infinite’s new challenge-based XP progression system). Some codes unlock an emblem inspired by the banned version of the Gravity Hammer. Further codes are provided with the “Nocturne Star” collection which includes skins for the MA40 weapon and the Warthog and Razorback vehicles. You can see this DLC below. This DLC is presumably exclusive to this Rockstar promotion.
Additionally, anyone who purchases Rockstar Cans will be entered to win a copy of Halo Infinite and an Xbox Series X Prize Pack. This comes with a Series X console, a digital copy of Halo Infinite (the campaign, presumably, since the multiplayer is free), a Razer Raptor 27 “monitor and a Razer Kaira Pro Halo Infinite headset.
There’s also a grand prize in the form of a specially designed Jeep Gladiator in partnership between Rockstar and Microsoft. “Inspired by the power of Master Chief, the custom vehicle will feature a Master Chief color protective coating, huge 43” extreme traction tires, a stylish body armor, performance enhancements and a pro-grade suspension ready for all levels of terrain, from rock climbing to cruising. the pavement, “Microsoft said. No images of the Jeep were released in connection with the announcement.
Microsoft and Rockstar worked with five artists to come up with the designs for the special Rockstar Energy cans. Each artist came up with their own take on the “bravery and strength” of a Spartan. You can read artist bios on the Microsoft website.
Microsoft had previously partnered with Rockstar for a Gears 5 promotion that included special cans and in-game DLC, among other extras.
In 2020, Microsoft partnered with Monster for Halo Infinite-branded energy drinks that offer double XP for gaming. After Halo Infinite was postponed to 2021, Microsoft assured fans that all cans purchased at the time would be honored with double XP when launching the game.
The Monster and Rockstar promotions are just two of Microsoft’s many co-marketing agreements with food and beverage companies to promote Halo Infinite. Microsoft also worked with the makers of Butterfinger and other sugary snacks on various promotions, while the company created Halo Pringles which were to taste like the Moa Bird.
Halo Infinite is slated for release on December 8 for Xbox One, Xbox Series X | S, and PC. The game’s latest multiplayer beta, which included Big Team Battle, is now complete. While Microsoft has been very open with details about multiplayer – which is a free standalone offering – fans are still waiting to see and learn more about the campaign. Hope this happens soon.
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