Salaries, degrees and job growth – Forbes Advisor


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Over the past 10 years, careers in marketing have seen a major spike. As organizations focus on driving traffic to their website and converting leads online, there is a growing need for experienced and skilled marketing professionals.

Although digital marketing has become a popular field, there are many career paths a marketing professional can take. Below are some of the most popular careers in marketing and the kind of education you need to get them.

Types of Marketing Degrees

While marketing experience is important, having a degree can help set you apart from other job applicants. A marketing-specific degree introduces key marketing concepts you’ll use on the job and allows you to network with other marketing professionals.

Bachelor of Science in Marketing

A Bachelor of Science in Marketing can be a good degree for aspiring marketing professionals to gain the education needed to thrive in the industry. Most programs will focus on areas such as marketing research, advertising strategies, social media marketing, and consumer behavior.

Bachelor of Science in Business Administration

Students who are interested in marketing but also want to understand how other parts of a business work should consider pursuing a Bachelor of Science in Business Administration. While earning this degree, students will learn the basics of marketing and also develop knowledge in other disciplines, such as finance and accounting.

Marketing career path

One of the most appealing aspects of a job in the marketing industry is the multiple career paths. For example, if you love numbers and data, then considering a marketing analyst position would be a good fit. Below are some of the most popular marketing careers.

Marketing Specialist

Marketing specialists have responsibilities that may vary depending on their work environment. For some organizations, professionals with the specialist title will be responsible for implementing marketing strategies for specific brands. Small businesses may have specialists working in all areas of marketing. On average, most marketers can earn around $52,000 per year and receive an annual bonus.

To have a better chance of landing a marketing specialist position, you’ll want to make sure you gain skills and experience in the following areas:

  • Marketing Communications
  • Social Media Marketing
  • Strategic marketing
  • Project management
  • Advertising by e-mail

Marketing Manager

Professionals looking to advance in organizations should consider pursuing opportunities as marketing managers. These managers typically lead teams and report directly to the VP of Marketing while working on strategy and brand management.

As marketing managers gain experience, their average salary also increases. According to PayScale, the average salary for marketing managers is currently around $67,000.

Marketing professionals looking to move into a leadership position should consider developing the following skills:

  • Brand management
  • Product management
  • Strategic marketing
  • marketing communication
  • Leadership
  • Project management

Content Marketing

Professionals who enjoy the creative side of marketing should consider a position in content marketing. Most content marketers work on creative writing for marketing materials and websites or create creative assets, such as videos and infographics.

Depending on experience level, content marketers can average $61,000 per year.

To succeed as a content marketer, you will need to have a wide range of skills. Here are some skills companies can look for:

  • Writing
  • Project management
  • Editing
  • Managing Content Management Systems
  • Product management
  • Leadership

Social Media Coordinator

One of the most common entry-level positions in the marketing industry is that of social media coordinator. These junior marketers play a vital role in establishing a company’s presence on social platforms like LinkedIn and Facebook. They will often answer customer questions, post content and manage social media calendars.

Even though this is an entry-level position, most social media coordinators still earn upwards of $40,000. With more experience, the average salary can rise to $54,000.

If you want to become a social media coordinator, you’ll want to focus on developing the following skills:

  • Writing
  • marketing communication
  • Search Engine Marketing
  • Data analysis and monitoring

SEO Specialist

A SEO Specialist plays a crucial role for companies looking to improve their website traffic. These marketing professionals are experts at identifying opportunities to improve keyword rankings and implementing strategies to rank higher on search engines such as Google.

Due to their expertise in search engine optimization, SEO specialists can expect an average salary of around $48,000.

For aspiring SEO specialists, having a solid foundation in the following areas will help when it comes to securing a position with a company:

  • Google Analytics
  • digital marketing
  • Online Marketing
  • creation of websites
  • Basic coding
  • web content management

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Frequently Asked Questions

What is the highest paid marketing job?

Although there are many high-paying careers in marketing, the highest-paying people often hold the title of Marketing Director (CMO). A CMO can earn around $174,000 per year on average.

Is marketing a good career for the future?

Marketing is a career with a lot of future growth. According to Bureau of Labor Statisticsin advertising, promotions and marketing are expected to experience career growth of at least 10% over the next decade.

Does sales or marketing pay more?

Comparing sales and marketing careers based on earning potential can be difficult. While sales jobs offer opportunities for commissions and bonuses, marketing careers often have higher base salaries. Some marketing positions offer bonuses, especially when working in e-commerce.


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