Site Impact, a leader in multichannel solutions, announces the acquisition of CaliforniaMendez Media Marketing, Inc., a digital media marketing agency and sister software company, Databyrd.
It is an investment in Site Impact and advances the company’s strategic plan to California as well as grow in the digital media marketing space with attractive and exponential future growth potential.
The acquisition of digital media reporting software, Databyrd, allows Site Impact to offer more transparency and analysis to clients. Site Impact plans to continue developing and enhancing Databyrd into the industry-leading digital media dashboard.
Taken together, the two acquisitions complement Site Impacts’ efforts to grow as a comprehensive, one-stop-shop digital media solution for customers targeting in-market shoppers, combined with enhanced customer behavior data analytics. consumer purchase and digital conversions.
“Our clients were looking for transparency and advanced reporting for their omnichannel campaigns. The acquisition of Databyrd positions us to meet these demands, while continuing to develop the technology to become the best digital media dashboard,” said Jennifer GresmanSite impact, CEO.
The acquisition of the agency’s exceptional team brings a wealth of knowledge and valuable experience in the field of media buying and strategic planning. By partnering with Mendez Media Marketing, Site Impact will leverage the agency’s industry expertise to grow its product line and solutions and ultimately better meet the company’s growing needs for media and customers.
CEO of Mendez Media Marketing, Sara Mendezwill now serve as Site Impact’s Chief Marketing Officer.
“To me, this decision made sense on every level,” Mendez said. “Being aligned with a leadership team that shares your vision and values, and being able to tackle new opportunities together is something that doesn’t happen often. I am blessed beyond measure and look forward to many great things to come.
Tune into Martech Cube Podcast for visionary Martech trends, Martech News, and fast-paced updates from experts and business executives!