Soapy ads case: High Court rules in favor of HUL and Wipro

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The Bombay High Court on Wednesday upheld a one-off order prohibiting USV – a distributor of German skincare brand Sebamed – from disparaging or infringing trademarks owned by () and Enterprises.

A divisional bench headed by Justice Gautam Patel and Justice Abhay Ahuja in an oral order dismissed the USV’s appeal against the single bench’s decision, saying its approach was entirely correct. A detailed copy of the order has not yet been uploaded to the court’s website.

Last month, Judge AK Menon barred USV from disparaging or infringing trademarks owned by HUL and Wipro Enterprises.

HUL, which confirmed the development, welcomed the division bench’s decision.

“The Court’s rulings reaffirm that the Sebamed advertising campaign disparaged HUL’s brands and misled consumers on the basis of pH, which is just one of many parameters that go into making soap,” it said. said Dev Bajpai, executive director, legal and corporate affairs, HUL. “It is also pertinent to note that Sebamed’s campaign was irresponsible, and that such misleading communication was issued during the pandemic, when the government and health authorities had advocated washing hands with any soap. ”

In January last year, HUL sought the intervention of the HC to prevent USV from running advertisements that allegedly disparaged its Lux, Pears and Dove brands.

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