Southeastern Grocers (SEG) partners with Grocery TV to better connect with customers through digital marketing.
Grocery TV, an Austin, Texas-based digital advertising network, said yesterday that SEG plans to add 2,600 point-of-sale advertising screens in key locations in its Southeast market area, from Miami to Jacksonville via New Orleans.
Brands are leveraging the premium advertising channel to reach their audiences with verified impressions in a high-traffic, brand-safe environment, Grocery TV said. Retailers use the channel to deliver digital content in front of customers while earning passive income from brand advertising without affecting their vendors’ business spend, the company noted. On each visit, shoppers can view product promotions, in-store specials, and local events. Stores can also increase sales by highlighting products on the shelves and stimulating last-minute purchases.
“We are always looking for innovative opportunities to reach our customers throughout the Southeast,” Adam Kirk, senior vice president of marketing operations for Southeastern Grocers, said in a statement. “We are committed to providing our customers with quality shopping experiences, and our partnership with Grocery TV provides us with another opportunity to deliver value to our partners and customers across all of our stores.”
Overall, Jacksonville, Fla.-based SEG operates 423 Winn-Dixie, Harveys and Fresco y Más stores in Florida, Alabama, Louisiana, Georgia and Mississippi and generated 2021 sales of approximately $8 billion.
Grocery TV said it has installed more than 16,300 out-of-home digital screens in more than 3,100 stores in all 50 states. This includes more than 4,000 displays rolled out earlier this year at grocery retail co-operative Wakefern Food Corp., whose store network spans more than 360 supermarkets in the northeast and central of the Atlantic under ShopRite, The Fresh Grocer, Price Rite Marketplace, Gourmet Garage, Fairway Market and the Dearborn Market banners.
“SEG has a reputation for being open to new solutions that improve the shopping experience for its customers,” commented Marlow Nickell, co-founder and CEO of Grocery TV. “We are thrilled to have them join our network and expand Grocery TV’s footprint in the Southeast.”
Grocery TV is expected to install an additional 6,000 screens by the end of 2022. The channel reached over 20 million people in 2021 and is integrated with major demand-side platforms such as Trade Desk and Yahoo DSP. Other retail grocery users include Bashas’, Brookshire Grocery, Fareway Meat & Grocery, Cub Foods, Cardenas Markets, Family Fare, Shop ‘n Save and Price Chopper.