The nonprofit WomenServe has launched an online vacation shop in collaboration with the Thar Artisan Collective, to tackle gender inequalities in Rajasthan, India.
Its Shop for a Cause website will see 100 percent of the proceeds donated to fundraising programs in the areas of water security, health and education. It aims to promote gender equality through these programs and empower girls and women living in Rajasthan.
The shop features products from the Thar Artisan Collective, a program that aims to empower women economically. The collective of craftsmen Thar also offers training programs to give women the skills they need to sell their own handicrafts.
Clothing, accessories and home goods – made by different groups of artisans – also focus on sustainability. Many items use recycled and recycled materials.
WomenServe helped save 318,000 walking hours for water in 2020 through its mission to increase access to water for rural communities in Rajasthan. It also built 49 schools and community toilets, engaged 108 women in income-generating activities through the collective of Thar artisans.
“Women and girls walk up to 10 hours a day to collect water in the Thar Desert in Rajasthan. This deprives girls of education, women of economic opportunities and significantly affects the health and hygiene of women and their families, ”said Nioma Sadler, Founder of WomenServe. “We are excited to add the WomenServe Store to our fundraising efforts to bring water security and gender equality to the communities we serve. “